WhatUnites.Us calls on Americans to aspire to common values. The campaign brings together Americans from all walks of life to push back against anti-Muslim rhetoric and make it unacceptable for public figures of any kind, but especially elected officials, to espouse anti-Muslim hate. The campaign calls on Americans to focus on what unites us and to call out rhetoric and actions that divide us. The campaign is built around the American values of freedom, truth, fairness, justice and diversity. The site features video testimonials, blog content, campaign actions and more.